SHOW FILTER (32)

Showing 32 products

Magnificent Monstera - Reverse Print Hawaiian Cotton Mens Shirt
Hot
New
-14%
Pre-order

SKU: 8308C-600-NAVY-XL

AVAILABILITY: In stock (1 item)

PRODUCT TYPE: Men's Cotton Reverse

VENDOR: RJC

Magnificent Monstera Reverse Print Men's Hawaiian Shirt – 100% Cotton, Made in HawaiiThe reverse print is one of the most technically demanding and visually sophisticated techniques in Hawaiian shirt making. Where a standard print applies color directly to the fabric,...

$79.00$67.99
Small
Medium
Large
X-Large
2X-Large
NAVY
RED
BLUE
RJC Mens Hawaiian Symbols Reverse Shirt
Hot
New
Pre-order

SKU: 8308C-581-GREEN-S

AVAILABILITY: In stock (1 item)

PRODUCT TYPE: Men's Cotton Reverse

VENDOR: RJC

Hawaiian Symbols Reverse Men's Hawaiian Shirt – 100% Broadcloth Cotton, Made in HawaiiThe symbols of Hawaiian culture — the honu (sea turtle), the petroglyph figures carved into lava rock across the islands, the fishhook (makau) that represents strength and good...

$67.99
Green
Red
Blue
Small
Medium
Large
X-Large
XX-Large
3X-Large
4X-Large
RJC Mens Woodcut Hawaiian II Reverse Shirt
Hot
New
Pre-order

SKU: 8308C-761-BLUE-S

AVAILABILITY: In stock (1 item)

PRODUCT TYPE: Men's Cotton Reverse

VENDOR: RJC

Woodcut Hawaiian II Reverse Men's Hawaiian Shirt – 100% Broadcloth Cotton, Made in HawaiiThe woodcut aesthetic — bold outlines, flat color fields, the graphic clarity of a carved block pressed onto paper — gives classic Hawaiian motifs a completely different...

$67.99
Blue
Small
Medium
Large
X-Large
XX-Large
3X-Large
4X-Large
RJC Mens Ukulele Pineapple Reverse Shirt
Hot
New
Pre-order

SKU: 8308C-1046R-BLUE-S

AVAILABILITY: In stock (100 items)

PRODUCT TYPE: Men's Cotton Reverse

VENDOR: RJC

Ukulele Pineapple Reverse Print Men's Hawaiian Shirt – 100% Broadcloth Cotton, Made in USASophisticated aloha style for the discerning gentleman! The Ukulele Pineapple Reverse Print Men’s Hawaiian Shirt by RJC combines two of Hawaii’s most beloved icons — the ukulele...

$67.99
Blue
Black
Small
Medium
Large
X-Large
XX-Large
XXX-Large
XXXX-Large
Made in USA - Go Barefoot Men's Mini Tahitian Reverse Aloha Shirt
Hot
New
Pre-order

SKU: 4B-905-NAVY-ON-KHAKI-S

AVAILABILITY: In stock (2 items)

PRODUCT TYPE: Men's Cotton Reverse

VENDOR: Go Barefoot

Mini Tahitian Reverse Aloha Shirt – 100% Cotton, Made in USAThe Tahitian pareau pattern — bold, large-scale florals that have influenced Hawaiian textile design for generations — takes on a completely different character at mini scale. Where the full-size pareau...

$96.00
Small
Medium
Large
X-Large
2X-Large
3X-Large
4X-Large
5X-Large
White on Navy
White on Blue
Navy on Khaki
Navy on Powder
Made in USA - Go Barefoot Men's Surfboards Reverse Aloha Shirt
Hot
New
Pre-order

SKU: 4B-1701-GREEN-S

AVAILABILITY: In stock (1 item)

PRODUCT TYPE: Men's Cotton Reverse

VENDOR: Go Barefoot

Surfboards Reverse Aloha Shirt – 100% Cotton, Made in USAHawaii invented modern surfing. The ancient Hawaiians — ali'i and commoners alike — rode waves on boards carved from koa and wiliwili wood, and the sport was so central to Hawaiian...

$85.00
XX-Large
3X-Large
Small
Medium
Large
X-Large
2X-Large
Green
Blue
Ivory
Rust
Made in USA - Go Barefoot Men's Outrigger Palm Reverse Aloha Shirt
Hot
New
Pre-order

SKU: 4B-1707-CHARCOAL-S

AVAILABILITY: In stock (1 item)

PRODUCT TYPE: Men's Cotton Reverse

VENDOR: Go Barefoot

Outrigger Palm Reverse Aloha Shirt – 100% Cotton, Made in USAThe outrigger canoe — the wa'a — is the vessel that made Hawaii possible. Polynesian navigators sailed double-hulled outrigger canoes across thousands of miles of open Pacific, guided by stars,...

$85.00
Small
Medium
Large
X-Large
2X-Large
Charcoal
Hunter Green
Navy Blue
Slate Blue
Aloha Leaves Reverse Print Hawaiian Cotton Mens Shirt
Hot
New
-14%
Pre-order

SKU: 8308C-243-BLACK-S

AVAILABILITY: Out of Stock

PRODUCT TYPE: Men's Cotton Reverse

VENDOR: RJC

Aloha Leaves Reverse Print Men's Hawaiian Shirt – 100% Cotton, Made in HawaiiThe reverse print technique works by printing the pattern on the underside of the fabric rather than the surface — the design shows through with a softer, more...

$79.00$67.99
Small
Medium
Large
X-Large
2X-Large
BLACK
RED
BEIGE
RJC Mens Hawaii State Monarchy Reverse Shirt
Hot
New
Pre-order

SKU: 8308C-316R-RED-2X

AVAILABILITY: In stock (3 items)

PRODUCT TYPE: Men's Cotton Reverse

VENDOR: RJC

100% Broadcloth Cotton "Reverse" Print Made in Hawaii USA Genuine Coconut Shell Buttons Pockets Seamlessly Match The Print Background Full Placket Front | Ivy League Open Collar Side Pleats Below The Yoke for A More Comfortable Fit

$73.99
Navy Blue
Red
White
Royal Blue
Medium
XX-Large
X-Large
XXXX-Large
XXX-Large
Large
Small
RJC Mens Plumeria Garden Reverse Shirt
Hot
New
Pre-order

SKU: 8308C-325R-BLACK-M

AVAILABILITY: Out of Stock

PRODUCT TYPE: Men's Cotton Reverse

VENDOR: RJC

100% Broadcloth Cotton "Reverse" Print Made in Hawaii USA Genuine Coconut Shell Buttons Pockets Seamlessly Match The Print Background Full Placket Front | Ivy League Open Collar Side Pleats Below The Yoke for A More Comfortable Fit

$65.99
Black
Blue
Medium
XXXX-Large
Large
X-Large
XXX-Large
Small
XX-Large
RJC Mens Polynesian Tiki Ocean Fish Reverse Shirt
Hot
New
Pre-order

SKU: 8308C-1016R-LIGHT-BLUE-M

AVAILABILITY: In stock (1 item)

PRODUCT TYPE: Men's Cotton Reverse

VENDOR: RJC

100% Broadcloth Cotton "Reverse" Print Made in Hawaii USA Genuine Coconut Shell Buttons Pockets Seamlessly Match The Print Background Full Placket Front | Ivy League Open Collar Side Pleats Below The Yoke for A More Comfortable Fit

$65.99
Light Blue
Beige
XXXX-Large
Large
Medium
XXX-Large
XX-Large
Small
X-Large
RJC Mens Hawaiian Aina Reverse Shirt
Hot
New
Pre-order

SKU: 8308C-1047R-BLACK-3X

AVAILABILITY: In stock (100 items)

PRODUCT TYPE:

VENDOR: RJC

Hawaiian Aina Reverse Men's Hawaiian Shirt – 100% Broadcloth Cotton, Made in HawaiiʻAina — the Hawaiian word for land — carries a weight that the English translation cannot fully capture. In Hawaiian culture, ʻaina is not merely soil or territory;...

$76.99
Black
Blue
XXX-Large
XXXX-Large
XX-Large
Large
X-Large
Small
Medium

The business aloha shirt

Hawaii's professionals don't wear loud florals to the office — they wear reverse prints. Printing the fabric inside-out mutes the colors into something softer and more refined: dressy enough for a meeting, still unmistakably aloha. Most are made in Hawaii by RJC; a few custom Go Barefoot styles are made on the mainland.

More men's shirts

Common questions

What makes it a "reverse print"?

The print sits on the inside of the fabric, so the outside shows a softer, muted version — understated instead of bold.

Why is it the business shirt in Hawaii?

The toned-down look reads professional. It's standard aloha-Friday and boardroom wear across the islands.

Will it look too plain?

No — the full pattern's still there up close, just quieter. It pairs well with slacks.