AlohaClothes · The Aloha Guide

Real answers from a Maui aloha shop.

How to pick, wear and care for Hawaiian clothes, from a family-owned shop on Maui since 1998. Ask a question or pick one below.

Popular questions

Featured guide

What to wear to a luau, wedding or Aloha Friday

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Aloha shirts

Hawaiian Christmas Shirts

8 Mele Kalikimaka Picks From a Maui Shop

Short answer: The best Hawaiian Christmas shirts for 2026, picked by a Maui aloha shop: last season's best seller, made-in-Hawaii Santa prints, women's and keiki sets, and when to order before sizes sell out.

7 min read · Oct 5, 2026Read

Aloha shirts

The Best Hawaiian Shirts of 2026, Picked by a Maui Aloha Shop

Short answer: The best Hawaiian shirt for most people is the Paradise Found Jungle Bird, the Magnum P.I. print and our best-selling men's shirt online over the past 12 months. For a classic cotton shirt under $60, get the RJC Origi...

8 min read · Oct 1, 2026Read

Aloha shirts

Matching Family Hawaiian Outfits

How to Coordinate Everyone, From Baby to 5X

Short answer: To match the whole family, pick one print that comes in every cut you need: dad's shirt, mom's shirt or dress, the kids' sets and the baby's outfit. Our matching prints are made in Hawaii by RJC and run from 6-month b...

5 min read · Oct 1, 2026Read

Aloha shirts

How Should a Hawaiian Shirt Fit?

Sizing, Plus Size and Big & Tall Aloha Shirts

Short answer: A Hawaiian shirt should fit at the shoulders and hang straight, with room to move but not oversized. The shoulder seam sits at the edge of your shoulder and the hem lands around mid-hip so you can wear it untucked. He...

5 min read · Oct 1, 2026Read

Aloha shirts

Where to Buy Authentic Hawaiian Shirts

On Maui, Online, and How to Spot the Real Thing

Short answer: Buy from a shop that can show you a Made in Hawaii label and name the maker. On Maui, our MauiShirts showroom at 66 Wailani St in Wailuku has one of the largest selections of aloha wear on the island, and appointments...

5 min read · Sep 30, 2026Read

Aloha shirts

Women's Hawaiian Shirts

How to Pick the Right Cut, Fabric and Fit

Short answer: A women's Hawaiian shirt comes in three main cuts: the relaxed camp shirt, the fitted blouse and the sleeveless blouse. Pick cotton for easy care or rayon for drape, choose the cut for how close you like the fit, and ...

5 min read · Sep 30, 2026Read

Dresses & muumuus

Hawaiian Dresses for Women

How to Pick the Right Style, Fit and Fabric

Short answer: The two traditional Hawaiian dresses are the loose muumuu and the fitted holokū. Today's most-worn cuts are the empire waist, bias cut, smocked sundress and mock wrap sarong. Pick the cut for your shape and occasion, ...

7 min read · Sep 26, 2026Read

Aloha shirts

What Hawaiian Shirt Is This?

How to Identify an Aloha Shirt From a Photo, and Tell If It's Vintage

Short answer: To identify a Hawaiian shirt from a photo, crop the print in Google Lens and add "aloha shirt" to the search. To date one, read the label: "Honolulu, T.H." means it was made before statehood in 1959. Buttons, care tag...

5 min read · Sep 26, 2026Read

Keiki & family

Kids' Hawaiian Shirts

How to Pick the Right Size, Fabric and Matching Family Set

Short answer: What to look for in a good kids' Hawaiian shirt or dress: fabric, sizing (most run small, so size up), where it was made, and how to match the whole family in one print. Most of our keiki sets and dresses are under $50.

4 min read · Sep 26, 2026Read

Dresses & muumuus

How to Wear a Sarong as a Dress

4 Ways to Tie It, Plus a No-Knot Option

Short answer: To wear a sarong as a dress, wrap it lengthwise under your arms and double knot the top corners above your bust. Cross the corners behind your neck instead for a halter. Below: four ties, what goes wrong with each, an...

4 min read · Sep 26, 2026Read

What to wear

What Is Aloha Attire?

What to Wear to a Luau, Hawaiian Wedding or Aloha Friday

Short answer: Aloha attire means an aloha shirt for men and a muumuu or island-print dress for women. Here's what it looks like at a luau, a Hawaiian wedding, an aloha formal event and on Aloha Friday, from a Maui shop that dresses...

4 min read · Sep 26, 2026Read

Dresses & muumuus

What Is a Muumuu?

Meaning, History, and Where to Buy a Real One

Short answer: A muumuu is a loose, flowing Hawaiian dress with roots in the royal holoku of the 1820s. What the word means, how it differs from a holoku, how to wear one today, and how to tell a Hawaii-made muumuu from an import.

4 min read · Sep 26, 2026Read

Aloha shirts

Will My Hawaiian Shirt Shrink?

How to Wash Rayon and Cotton Aloha Wear

Short answer: Yes, rayon and cotton aloha shirts can shrink, and heat is almost always why. Here's how we wash, dry, iron and store them at our Maui shop so they keep their size and color.

5 min read · Sep 26, 2026Read

Aloha shirts

The Best Hawaiian Shirt Brands to Know (And Collect)

Short answer: A plain-English guide to the Hawaiian shirt brands worth knowing — from golden-era vintage labels to the makers behind the shirts we carry at AlohaClothes.

2 min read · Jul 14, 2026Read

Board shorts

Newest HIC Board Shorts summer release!

Short answer: The newest HIC Generals board shorts: 8-way stretch, SPF 50, from $69 in black, navy and teal.

2 min read · Jun 19, 2026Read

Board shorts

Best Men's Board Shorts for Summer 2026

And Why Hawaii Picks HIC Every Time

Short answer: HIC prints are limited edition: no restocking, no rain checks. What makes HIC board shorts different, how to pick the right pair and what to wear with them.

6 min read · May 20, 2026Read

What to wear

What to Wear in Hawaii

A Real Local's Packing Guide

Short answer: Planning a Hawaii trip and wondering what to wear? This Maui-based packing guide covers everything you actually need — from authentic aloha shirts and Hawaiian shirts by Paradise Found, RJC, Bamboo Cay, and Two Palms,...

12 min read · May 20, 2026Read

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